Domain Authority is not a Google ranking factor and has no effect on the SERPs.Īs of the Domain Authority 2.0 update in early 2019, the calculation of a domain's DA score comes from a machine learning algorithm’s predictions about how often Google is using that domain in its search results. This score can then be used when comparing websites or tracking the "ranking strength" of a website over time. Domain Authority is calculated by evaluating multiple factors, including linking root domains and total number of links, into a single DA score.
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